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Three expert sessions · Free to watch · Recorded in Wrocław
Press play for a quick look at the 2026 Email Cruise.
Catch up on three practical talks about building stronger email programmes before Black Friday and the holiday rush.
Peak season doesn't create weaknesses in an email programme. It exposes them. Kath explores automation, deliverability, psychology and testing as the foundations of lasting performance.
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An ESP's perspective on the risks that surface when sending volumes spike, and the signals, monitoring and preparation that protect inbox placement during peak season.
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A practical guide to cleaning your list before BFCM, spotting warning signs and building healthier list habits that protect sender reputation long after the holiday rush.
Watch on YouTubeBouncer and emailexpert brought the email, CRM and SaaS community together for a Wrocław river cruise before the busiest season of the year, with expert talks, honest conversations, and a lot of good food and drinks.
Practical, no-fluff sessions focused on Q4 email, deliverability and revenue.
A small group met the people behind email programmes they admire.
Bites and drinks were served throughout the entire cruise.
A full boat charter cruised through the heart of Wrocław for five hours.
Email, CRM, e-commerce and SaaS people shared ideas in one place.
The community sharpened its Black Friday and holiday season playbook.
Here is how our five hours together on the Odra unfolded.
We leave the pier and begin our five-hour cruise through Wrocław.
Meet the other guests, grab something to eat or drink and enjoy the views of Wrocław from the Odra.
Three focused talks and a closing panel with practitioners from across the industry.
Peak Season, Peak Risk: An ESP's Playbook for Black Friday Deliverability
MessageFlowBlack Friday is one of the toughest times for email deliverability. Sending volumes spike, inboxes get crowded, and problems that are easy to miss during the year can quickly become impossible to ignore. In this session, Aleksandra will share an ESP's perspective on what puts your deliverability at risk during peak season and how to prepare before the pressure hits. You'll learn which warning signs to watch for, what to monitor as your sending volume grows, and how to protect your sender reputation and inbox placement throughout Black Friday and beyond.
Black Friday is one of the worst times to discover that your email list isn't as healthy as you thought. But it's also a great time to motivate us and incorporate holistic list hygiene practices. In this session, Radek will show how proper list hygiene can protect your sender reputation, improve deliverability, and help you get more value from your campaigns during the busiest sending season of the year. You'll learn what to clean up before BFCM, which warning signs to watch for, and how to build healthier list habits that keep working long after the holiday rush is over.
Black Friday and Cyber Monday put email programmes under intense pressure: higher send volumes, fiercer inbox competition, and customers jumping between sites comparing products, prices, and offers. But peak season doesn't create weaknesses in an email programme. It exposes them. In this 30-minute keynote, Kath Pay explores what BF/CM can reveal about the strength of your email strategy, and why the programmes that perform best during peak season are built long before November. She'll look at the strategic role of automation in capturing intent while shoppers are actively comparing, the importance of deliverability as volume rises, how psychology can help reduce hesitation and build confidence, and how testing can turn peak-season activity into learning that improves performance all year. Attendees will leave with a clearer understanding of the foundations that support peak-season success, and a practical framework for building an email programme that performs not just during Black Friday, but throughout the year.
Peak Season Panic: The Email Mistakes That Cost You During BFCM & Holiday Season
emailexpertA closing panel moderated by Andrew Bonar, bringing together all of the day's speakers to compare notes on what really goes wrong during BFCM and the holiday season, and what to do about it.
More time for conversations, exchanging experiences and meeting people from the email, CRM and e-commerce communities.
After five hours, we return to the same pier from which we departed.
Food and drinks were available throughout the entire cruise, together with Wrocław views and plenty of great people.
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