EMAIL CRUISE

1. 11:30
   Departure

   We leave the pier and begin our five-hour cruise through Wrocław.

2. 11:30 - 12:30
   Welcome & networking

   Meet the other guests, grab something to eat or drink and enjoy the views of Wrocław from the Odra.

3. 12:30 - 15:00
   Expert sessions & panel discussion

   Three focused talks and a closing panel with practitioners from across the industry.

   12:30 - 13:00

   Expert session #1

   

   ALEKSANDRA SZULECKA-SZMYT 

   Peak Season, Peak Risk: An ESP's Playbook for Black Friday Deliverability

   MessageFlow

   Black Friday is one of the toughest times for email deliverability. Sending volumes spike, inboxes get crowded, and problems that are easy to miss during the year can quickly become impossible to ignore. In this session, Aleksandra will share an ESP's perspective on what puts your deliverability at risk during peak season and how to prepare before the pressure hits. You'll learn which warning signs to watch for, what to monitor as your sending volume grows, and how to protect your sender reputation and inbox placement throughout Black Friday and beyond.

   13:10 - 13:40

   Expert session #2

   

   RADEK KACZYŃSKI

   Email List Hygiene before Black Friday and beyond

   Bouncer

   Black Friday is one of the worst times to discover that your email list isn't as healthy as you thought. But it's also a great time to motivate us and incorporate holistic list hygiene practices. In this session, Radek will show how proper list hygiene can protect your sender reputation, improve deliverability, and help you get more value from your campaigns during the busiest sending season of the year. You'll learn what to clean up before BFCM, which warning signs to watch for, and how to build healthier list habits that keep working long after the holiday rush is over.

   13:50 - 14:20 

   Expert session #3

   

   Keynote

   KATH PAY

   Black Friday Is a Stress Test for Your Email Programme

   Holistic Email Marketing

   Black Friday and Cyber Monday put email programmes under intense pressure: higher send volumes, fiercer inbox competition, and customers jumping between sites comparing products, prices, and offers. But peak season doesn't create weaknesses in an email programme. It exposes them. In this 30-minute keynote, Kath Pay explores what BF/CM can reveal about the strength of your email strategy, and why the programmes that perform best during peak season are built long before November. She'll look at the strategic role of automation in capturing intent while shoppers are actively comparing, the importance of deliverability as volume rises, how psychology can help reduce hesitation and build confidence, and how testing can turn peak-season activity into learning that improves performance all year. Attendees will leave with a clearer understanding of the foundations that support peak-season success, and a practical framework for building an email programme that performs not just during Black Friday, but throughout the year.

   14:30 - 15:00

   Panel discussion

   

   ANDREW BONARhost

   Peak Season Panic: The Email Mistakes That Cost You During BFCM & Holiday Season

   emailexpert

   A closing panel moderated by Andrew Bonar, bringing together all of the day's speakers to compare notes on what really goes wrong during BFCM and the holiday season, and what to do about it.

   Panelists

   

   Aleksandra Szulecka-Szmyt

   MessageFlow

   

   Radek Kaczyński

   Bouncer

   

   Kath Pay

   Holistic Email Marketing
4. 15:00 - 16:30
   Networking on board

   More time for conversations, exchanging experiences and meeting people from the email, CRM and e-commerce communities.

5. 16:30
   Return to the starting point

   After five hours, we return to the same pier from which we departed.

Food and drinks will be available throughout the entire cruise, together with Wrocław views and plenty of great people.